Privé Shanghai

Privé is yet another “members only” club to travel up from Hong Kong to Shanghai, following in the footsteps of M1NT. In Hong Kong, both clubs are really members only, but in Shanghai, M1NT quickly realised that that kind of business model isn’t going to work here in Shanghai. It’s not really that there aren’t enough wealthy people here – of course there are – but Shanghai is a party town and people like to mix it up a bit, hopping from club to club and making the most of Shanghai’s diverse range of bars and clubs.

And so it is with Privé. Memberships of course are available, but you will get in without one too. As far as I understand it, their approach is slightly different to M1NT. You can pay 15,000 RMB for membership at Privé but very importantly, you can offset this 15k against your drinks bill when you visit the club, so effectively, you can recover your money back. M1NT on the other hand charges around 6,000 RMB for membership and you still need to pay for your drinks. But in the interest of full disclosure, M1NT does provide quite a generous array of gifts that more or less add up to the value of membership. For example, you get a free bottle of Champagne on your birthday worth around 2,000 RMB.

So you see, you don’t need to be a member, but even the members aren’t really paying for the privilege.

It will be interesting to see how things pan out and whether Shanghai has the appetite for yet another club to join the ranks of Bar Rouge, Muse, Muse 2, Muse 3, Club 88, Club Sky, Obama Club and the rest. Remember, Singapore’s Attica didn’t last too long in Shanghai, so opening a new club is not a guaranteed license to print money.

4/F, Bund 6
6 Zhongshan Dong Yi Lu (near Guangdong Lu)
Telephone : 3331-7585

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4 Responses to Privé Shanghai

  1. Rich says:

    There are quite a few members bars here too and they seem to do well, often offering a few locations rather than just one. Last time I checked Milk & Honey (also Trailer Happiness and The Player) were still around. The Club at The Ivy is going well since it’s launch a few years ago. Soho house is another. Interesting tho that what works in one city doesn’t necessarily work in another.

  2. T. says:

    eh, Prive and the M1NT are about as members only in HK as they are up here. The true member’s only clubs are all of the colonial era social clubs (HK Club, CRC, Jockey, American, Cricket, Rugby, etc.) and Key Club if you’re talking about a place to get beverages.

    I would rant about the stupidity of such places, however, one of the resident DJs at Prive HK is a really good friend of mine and he’ll be spinning occasionally in Shanghai too, so I’ll probably go when he’s in town.

  3. WoAi says:

    @Rich – I think multi-locations is the key as then you’re not limited to just one site. But I do think it depends on what type of club it is. If it’s just a place to relax and have a quiet drink vs a club that has a dance floor and DJ for example.

    @T – Ok fair enough. More than one HK friend told me M1NT and Prive WERE members only (and their guests) but what do they know. I DO know that KEE CLUB in Shanghai is members only now. Or at least, I was laughed out the building last time I tried going in.

    You mentioned you know a famous DJ before I remember, perhaps when he guested at M1NT. So when are we going to Prive?

  4. Rich says:

    The members bars here are more about drinkin than dancing. Some even offer half decent food. Aimed at an older clientele I guess so more chill out than shake yo booty. Rum is becoming an increasingly popular drink here with some bars stocking a selection to rival the cognac or whisky offering.

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