Privé is yet another “members only” club to travel up from Hong Kong to Shanghai, following in the footsteps of M1NT. In Hong Kong, both clubs are really members only, but in Shanghai, M1NT quickly realised that that kind of business model isn’t going to work here in Shanghai. It’s not really that there aren’t enough wealthy people here – of course there are – but Shanghai is a party town and people like to mix it up a bit, hopping from club to club and making the most of Shanghai’s diverse range of bars and clubs.
And so it is with Privé. Memberships of course are available, but you will get in without one too. As far as I understand it, their approach is slightly different to M1NT. You can pay 15,000 RMB for membership at Privé but very importantly, you can offset this 15k against your drinks bill when you visit the club, so effectively, you can recover your money back. M1NT on the other hand charges around 6,000 RMB for membership and you still need to pay for your drinks. But in the interest of full disclosure, M1NT does provide quite a generous array of gifts that more or less add up to the value of membership. For example, you get a free bottle of Champagne on your birthday worth around 2,000 RMB.
So you see, you don’t need to be a member, but even the members aren’t really paying for the privilege.
It will be interesting to see how things pan out and whether Shanghai has the appetite for yet another club to join the ranks of Bar Rouge, Muse, Muse 2, Muse 3, Club 88, Club Sky, Obama Club and the rest. Remember, Singapore’s Attica didn’t last too long in Shanghai, so opening a new club is not a guaranteed license to print money.
4/F, Bund 6
6 Zhongshan Dong Yi Lu (near Guangdong Lu)
Telephone : 3331-7585