I noticed this ad on one of Shanghai’s entertainment websites and instantly thought “ah yes, another Italian restaurant opens in Shanghai”. But on closer inspection, I realise they’re offering “Spanish Asia cuisine”. I have nothing against either Spanish or Asian food, but the very Italian iconic Godfather image of Don Corleone (which I assume is copyrighted!) is then somewhat confusing.
I’m instantly reminded of an episode of Gordon Ramsey’s Kitchen Nightmares where the restaurant owner had just about every type of cuisine on his menu and of course, the quality and authenticity of all the food was questionable.
Am I being too harsh or do these guys need a serious review of their marketing strategy!