Porsche has now been in China for 10 years and recently announced a special 10th anniversary edition 911 to commemorate this landmark.
The limited edition of 10 cars have apparently sold out before the official launch, with the 538,00 US dollar price tag no deterrent to China’s growing number of millionaires. They were probably attracted by the modifications that were made specially for the Chinese market which presumably includes curtains for the windows and Hello Kitty headrests!
I think Porsche’s China success story illustrates perfectly why so many multi-national companies are looking to China to fuel their growth, with sales dwindling in the more established markets. They sold 27 cars in China in 2002 and last year sold 14,000. My maths isn’t that good but I make that almost a 52000% increase! Where else other than China can you get that kind of growth? And of course, there’s still a lot of potential for further growth in the lower tier cities that have yet to be exploited.
The 911 happens to be WoAi’s dream car. Sure, a Ferrari or Lamborghini would be nice, but they’re a bit too over the top for my taste. But having one in China doesn’t seem too practical, so it’s something I’ll probably enjoy when I return to Britain in my winter years, which of course is a very long way off!