10 Year Porker

She will be mine, oh yes, she will be mine!

Porsche has now been in China for 10 years and recently announced a special 10th anniversary edition 911 to commemorate this landmark.

The limited edition of 10 cars have apparently sold out before the official launch, with the 538,00 US dollar price tag no deterrent to China’s growing number of millionaires. They were probably attracted by the modifications that were made specially for the Chinese market which presumably includes curtains for the windows and Hello Kitty headrests!

I think Porsche’s China success story illustrates perfectly why so many multi-national companies are looking to China to fuel their growth, with sales dwindling in the more established markets.  They sold 27 cars in China in 2002 and last year sold 14,000. My maths isn’t that good but I make that almost a 52000% increase! Where else other than China can you get that kind of growth? And of course, there’s still a lot of potential for further growth in the lower tier cities that have yet to be exploited.

WoAi in a Boxter

The 911 happens to be WoAi’s dream car. Sure, a Ferrari or Lamborghini would be nice, but they’re a bit too over the top for my taste. But having one in China doesn’t seem too practical, so it’s something I’ll probably enjoy when I return to Britain in my winter years, which of course is a very long way off!

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16 Responses to 10 Year Porker

  1. CP says:

    Now I understand why they closed the Simatai section of the Great Wall last year. They’re turning it into a motorway for Porsches to drive along!

  2. T. says:

    A friend of mine works on Porsche PR. She says they have a huge problem selling 911s here in China. Cayannes and Panamaras are all HUGE sellers, but the 2 seater sports car 911 do not sell well. Distressing to Porsche since its their marquee product.

  3. WoAi says:

    @T – As a long standing Porsche fan, I have to say I was very disappointed when they decided to launch an SUV. Up to that point, they were a pure sports car specialist brand and it was clearly a sell out to appeal to the soccer mum brigade. And ditto for the new Panamera. But I do understand the motivation – The Cayenne revenue eclipses the 911 business so from that perspective it was and remains a huge success.

    @CP – Either that or Hu Jintao was taking his family for a picnic at Simatai!

  4. wisemanofasia says:

    Haha I like the comment about the curtains and the hello kitty head rests! Sports cars are NOT something I would like to see the Chinese driving, they are dangerous enough with their little volkswagons! If you’re gonna hire a Porsche every time you come to the UK can I scrounge a lift off you next time….it doesn’t matter where you are going!

  5. WoAi says:

    @Wiseman – The reason I like the 911 is because it only has 2 seats and so I don’t have to offer lifts to anyone except the hot girl who is in the passenger seat!

  6. CP says:

    @WoAi: Funny you should say that. I once tried to climb a piece of “wild” Great Wall, and was stopped by a farmer who told me that the wall was closed that day “because Hu Jintao was holding a conference on it”.

    He later said he’d let us go and watch if we paid him some money, and soon after that we just barged past him.

    Creative thinking though!

  7. Bittermelon says:

    Was Simatai closed for good or just a couple of days? We went there couple of years ago.

  8. wisemanofasia says:

    @woai – bros before hoes!

  9. T. says:

    @WoAi “As a long standing Porsche fan,” – does that mean you sing “STAND UP IF YOU WON THE WAR”?

  10. WoAi says:

    @CP – Creative? I think you could do better.

    @Wiseman – Yes, I agree. If my brother needed a lift, I’d kick out the model in the passenger seat. But we’re not related!

    @T – Don’t get me started on the Germans!

  11. Stimpy says:

    @WoAi: A long way off?

    Ha! That’s a good one!

  12. WoAi says:

    @Stimpy – What I meant was, on my paltry salary, I am going to have to work at least till I am 95, which is a long way off!

  13. wisemanofasia says:

    @woai – harsh but fair!

  14. Rich says:

    US$538,000!!! Wow. That’s nuts.

  15. WoAi says:

    @Rich – Ya think!?

  16. Rich says:

    I could buy three 911 turbos for that money over here!

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