Happy New Year

Many local businesses think that using a western sounding name is all it takes to be a hit. And maybe it works with some of the locals searching for some European sophistication but don’t know any better. Croissants de France is a good example. My former French colleague used to call them “Croissants de France de Chine”! One clue is the old ladies they hire who wouldn’t know what a baguette was if it hit them in the face. Another is the way the whole store becomes a moon cake shop as mid-autumn festival approaches. And the final clue that it may not be a genuine French bakery is how they’re using festive new year cups less than two weeks before the May holiday!

 

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6 Responses to Happy New Year

  1. flutter-by says:

    Maybe the shop owner is a Thai who is still celebrating the traditional Thai New Year’s Day (Apr 13-15). Or more likely, “Hey, cup producer, print some English words onto the cups so as to embody the western lineage of my shop”. “What words? … well … whatever greeting phrase and Bob is your uncle”.

  2. WoAi says:

    @flutter-by – LOL, that Thai new year theory fits perfectly. But I suspect your second theory is much closer to the truth. It’s like the t-shirts with inexplicable English slogans on them of which there are many examples!

    http://blog.friday-nite.com/?p=546

  3. A french Guy says:

    Another thing is how bad the taste is. I have ordered a full set of “croissants” and “pains aux chocolats” for my colleagues few weeks ago. It was very far from having the french taste or any thing approaching. Never again !
    I believe they could be attack for unfair competition or bad-faith advertising..

  4. WoAi says:

    @French guy – Exactement! They should rebrand as “Croissants de Chine”. So the plural of “pain au chocolat” is pains aux chocolats? I’ve learnt something new! Did you ever try PAUL in Shanghai before it disappeared? That was closer to the real thing, right?

  5. George says:

    Are you sure those aren’t “recycled” cups from this past New Years? Hint – Look for any discolorations or “watermarks” on the cup.

  6. WoAi says:

    @George – That’s a scary thought!

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