Growing up in London as an ethnic minority, I had to put up with a fair amount of teasing and some English kids would sometimes stretch their eyes with their hands to make them narrower, I suppose in reference to the notion that Chinese have small, narrow eyes. But that was many, many years ago and I’d almost forgotten about it till I came across this ad from a Taiwanese cosmetic surgery company (clearly it’s not mainland China as nobody would have 3 kids). The idea is that the parents have had work done on their eyes to make them bigger while the kids, clearly haven’t. The slogan reads “the only thing you need to worry about is how to explain it to your children”.
Is it me or is this wrong on so many levels. I mean, isn’t it a bit like someone advertising a treatment for black people to whiten their skin, saying something like “you too can enjoy the benefits of being a white man”? Or am I taking a humorous ad far too seriously?
The other thing that strikes me is that in the picture, the parents actually look like normal Asians and it’s the children that look strange. I have never seen any kids with eyes that small!
(Thanks to loyal reader CP for sending me this)