So after paying Proview 60 million US dollars to acquire the rights to use the “iPad” name in China, Apple today launched the latest (3rd generation) version of their popular tablet. To avoid the chaos that surrounded the iPhone 4S launch and eliminate the scalpers, customers have to buy on a pre-order and collect basis. You can’t just show up at the store and buy one. And from what I’ve heard, this has helped to avoid the ugly scenes we saw in Beijing’s Sanlitun store when the 4S was launched back in January.
My mother has just informed me she’s keen to finally take the leap and be part of the 21st century. She can’t text so it will be interesting to see if she can use an iPad.
A quick cost comparison of the entry level 16GB wifi only model, in GBP for consistency:
UK : 399 pounds
China mainland : 369 pounds (3,688 RMB)
Hong Kong SAR : 320 pounds (3,888 HKD)
US (added for Suey!) : 320 pounds (499 USD)
So there you have it. China’s prices are cheaper than rip off Britain but still 15% higher than Hong Kong.