
Zara at Times Square on Shanghai’s busy Huai Hai Road.
Popular Spanish clothing retailer Zara is on sale here in Shanghai and to my surprise the store at Times Square was packed with shoppers, even in the menswear department. I was looking for some brown / tanned shoes. I didn’t buy them in London because I was sure I could just get them here, so why bother bringing them all the way from London, but sadly it seems Zara have decided that Chinese men only need black shoes.
It was surprising to see so many guys there though. I’ve mentioned countless times that unlike Chinese girls, the average Chinese man pays little attention to his clothes and accessories, either because he doesn’t know how to dress or he doesn’t care. But there’s a quiet revolution going on in China and slowly but surely, Chinese young men are starting to pay attention to their appearance. At the moment they still lack the ability to do this alone, and most were accompanied by their considerably more stylish girlfriends, determined to improve their boyfriends’ wardrobe.
I’d better watch out though, as I can see that if this trend continues, I may no longer be the best dressed man in Shanghai. But you know what? I think I’ve still got a couple more years before my position is at risk!














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